MINDSTUCK

McQueen presents a series of strategies for shifting positions and adopting new ways of thinking in this nonfiction guide.

“Our perceptions of value may be unconscious,” writes the author, a corporate conference circuit veteran, “but they are extraordinarily powerful.” Once we have an established notion of something, he observes, we tend to color subsequent impressions with that idea, and changing this perspective can be seemingly impossible. McQueen has spent two decades researching trends and technology, and he’s consistently returned to the same question: What stops people from changing, even when they know they should? In these pages, he examines the many ways in which people develop preferences and make decisions. In his view, these processes are governed by the “Instinctive Mind,” which is intuitive and emotional, and the “Inquiring Mind,” which is logical and evaluative. The Instinctive Mind, he writes, is fond of labels and can be untrustworthy, but he stresses that it’s nevertheless sometimes better at making decisions. The key to clear decision-making, the author asserts, is to strike an effective balance between these two minds, and the best strategy for changing fixed positions—your own or somebody else’s—is to figure out which of these is ascendant, and how it can be influenced. McQueen references a satisfying variety of sources to buttress his points, although, like many of those sources, he often lapses into vague, motivational bumper-sticker platitudes, exemplified by this quote from self-help icon Wayne Dyer: “When we change the way we look at things, the things we look at change.” The author’s saving grace is his forthright tone; he’s always a clear-eyed, bracing guide to changing old thinking habits. His sharp insights are compelling: “It’s important to clarify that delusion is not a function of ignorance—the undiscerning are not necessarily unintelligent.” Even set-in-their-ways readers will find much of this material invigorating.

An engaging, paradigm-shifting look at the science of decision-making.