THE IDEAS THAT RULE US

A researcher explores the power of ideas in this debut nonfiction book.

“Ideas,” writes Murphy, “cut the fabric of our being and determine who we are.” With a focus on the ideas that shape our actions, beliefs, and notions of family, the author contends that the question of “Whose Ideas Am I?” is far more important than the more ubiquitous rumination, “Who Am I?” Per the author, some of modern society’s primary assumptions—such as the idea that wearing a collared shirt with a knotted tie somehow transforms a middle-aged man into a professional—would be mocked by societies with other ideas of success. While pointing out some of the absurdities baked into daily life, Murphy is particularly effective at highlighting our propensity to accept bad ideas. From Aztec heart sacrifices and European religious wars to the rampant consumerism that drives today’s society, it’s clear to the author that “practical realities created by our imagination are not always wonderful.” (Murphy writes that consumerism is an “antisocial ideology” undergirded by the flawed assumptions that “new is always better than old” and “want supersedes need.”) While the author, the founder and lead researcher at the think tank Prepolitica, has long focused on the ways in which political ideologies hamper data-driven policy, this book is interdisciplinary in its approach. The cogent narrative, backed by 350 scholarly endnotes, draws on 21st-century neuroscience and evolutionary biology and incorporates lessons from sociology, history, and anthropology. Geared toward practical solutions—a central argument of the book is that “abstracted life is miserable, lonely, and stressful”—the work concludes with a list of pragmatic ways to help readers better examine and potentially move beyond counterproductive ideas. At just under 165 total pages and full of drawings, diagrams, photographs, and other visual aids, this is an accessible book that strikes a fine balance between academic research and engaging prose. Readers driven by political, religious, or other ideologies will be challenged—the book is a good reminder to question the conventions that shape our lives.

A well-researched, thought-provoking reconsideration of society’s sacred cows.