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AGAINST THE GODS

THE REMARKABLE STORY OF RISK

A history of probability from an economist and author of a history of Wall Street (Capital Ideas, 1991). Modern risk theory dates from a little geometric model invented in 1654 called Pascal's Triangle, which Blaise Pascal used to address a perennial intellectual question: If two participants quit a game of chance before finishing, how is the pot divided? Pascal's Triangle answered the question by showing the proportions of probable outcomes at any given stage of a game. Games dominated theories of risk for a long while, until the English began analyzing death records, resulting in the first actuarial tables, and the Dutch did the same with the successes and failures of merchant shipping. The bell curve and the concept of standard deviations arrived, after much tedious experimentation, in the 19th century—and are very much with us still, in political polling, for instance, and in the analysis of stocks. These classical concepts retain their value, but the irrational, catastrophic events of the 20th century led economists such as John Maynard Keynes to discard the past as a reliable gauge for the future and embrace uncertainty as the only real operating principle. Chaos theorists are presently engaged in an attempt to computerize the minutiae of reality, arguing the need for ongoing, ever-changing models of the future, and rejecting the mean of the bell curve, because the mean changes even as it is identified. There is no norm, in other words, but Bernstein argues that this is cause for hope, rather than despair. He concurs with Keynes that probabilities exist; we simply do not know enough to find them. Therefore, an informed decision matters all the more: A calculated risk is superior to a fool's wager. A dense but compelling model of how the world works.

Pub Date: Oct. 18, 1996

ISBN: 0-471-12104-5

Page Count: 352

Publisher: Wiley

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Sept. 1, 1996

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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