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SHTICK TO BUSINESS

WHAT THE MASTERS OF COMEDY CAN TEACH YOU ABOUT BREAKING RULES, BEING FEARLESS, AND BUILDING A SERIOUS CAREER

Amusing tales and tidbits surprisingly pertinent to business professionals.

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A professor offers a novel approach that encourages emulating comedians as a way to make career and business improvements.

McGraw, a marketing/psychology professor at the University of Colorado Boulder, knows a thing or two about comedy. He founded the Humor Research Lab and co-authored The Humor Code (2014). In this unusually engaging read, he turns his attention to the behind-the-scenes world of stand-up, improv, and sketch comedy. That would be intriguing enough, but McGraw takes it further, showing how comedians think and act and relating it to business in an effort to “revolutionize your work life—and beyond.” From the outset, the author makes it clear his goal is not to teach readers to be funny but rather to “think funny.” The book’s chapters address what comedians do that could be applied to a business setting. For example, “Step Out of the Stream” demonstrates how comics often take risks and break rules. McGraw illustrates his thesis beautifully with anecdotes about comedians and excerpts from their acts, followed by several examples of businesses that succeeded by taking risks and breaking rules. “Cooperate to Innovate” serves to explode the myth of the solo comedian; here, the author relates the story of Merrill Markoe. She crafted jokes and bits for David Letterman, whose television show won Emmys for outstanding writing. “Pretty good on their own, they became fantastic when they teamed up,” writes McGraw. The author delves deeply into cooperation as part of sketch and improv comedy, citing additional hands-on examples. One of the more intriguing concepts he introduces is “complementation…the magic made when opposites come together, creating a sum that is greater than its parts.” McGraw again illustrates this idea with brief case studies. In addition to excellent examples from both comedy and business, the volume features two unique sidebars: “Shtick From Shane,” interspersed humorous short takes from stand-up comedian Shane Mauss, and “Act Out,” insightful observations from the author that perfectly highlight the comedy-business connection. Throughout the book, McGraw employs an animated yet authoritative writing style enhanced by a rich sense of humor.

Amusing tales and tidbits surprisingly pertinent to business professionals.

Pub Date: March 20, 2020

ISBN: 978-1-5445-0807-8

Page Count: 324

Publisher: Lioncrest Publishing

Review Posted Online: April 24, 2020

Kirkus Reviews Issue: June 1, 2020

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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