HIT 'EM WHERE IT HURTS

A packet of recommendations for selling the Democrats—and democracy—to the American public.

“Until the Republican Party gets its own shit together, America will always be just one Election Day away from fascism,” writes political scientist and strategist Bitecofer. There’s not much incentive for the GOP to head for the center, however, because they’re doing a good job of messaging the Big Lie of election theft, to say nothing of prepping Americans to give up their rights and their money to support authoritarianism. The author demonstrates that while the Democrats have the better product, they’re also unable “to accept that the American voter is, at best, rough clay….We can soften it, mold it, change it.” Put another way, the American voter is ignorant about history, politics, and civics. The GOP knows this—not for nothing did Trump praise the uneducated as his kind of people—and meets voters where they are. The GOP is also skilled at turning nuanced slogans such as “Defund the police” into political kryptonite. In a narrative that’s refreshingly stuffed with strong language (“As I told the neo-fascist Charlie Kirk…I was happy to argue CRT with him, but just like the rest of America, I had no fucking idea what it was”), Bitecofer offers commonsensical solutions to the messaging problem—such as not turning every campaign postcard into a white paper and instead grabbing people in the 10 seconds between mailbox and trash can: “Republicans are coming for your pot.” “Republicans said they made America great again, but now your kid’s school is open only four days a week.” “Extremist Republicans refused to expand Medicaid and now your community is losing its only hospital.” Scrap the niceties, in short, and go for the jugular.

Progressive political activists will want to take Bitecofer’s well-argued recommendations to heart.