SCALING SMART

Rich and Kathy Fettke present a book of tips and tricks for growing a business.

As is stated in the introduction, the goal of this work is to help entrepreneurs with an obvious, though difficult, task: growth. This is not a book for readers dreaming up new businesses but rather a guide for those seeking to transform what they have already built “from a time-sucking, stress-inducing monster into a well-oiled, income-generating machine.” Chapters cover subjects including developing a winning company culture, recruiting the right employees, and determining the ways in which new technology (like artificial intelligence) can be of assistance. It all begins with an entrepreneur’s personal vision: Business creators need a “clear target” of where they want their businesses to go (one should not try to grow too quickly, the Fettkes caution). The authors also emphasize the importance of creating a strategic plan including an organizational chart so that it is clear who will do what in a company. Clarity and organization are common themes, as evidenced by the advice about working with partnerships: “Written agreements prevent disagreements.” Throughout the chapters, the authors, a husband-and-wife team, share their experiences of working in real estate. Their down-to-earth approach has much to offer: Readers learn everything from what constitutes a useless meeting (and how to avoid one) to how a great team can make all the difference. (The authors also recount some less-than-great teams they have encountered, such as one including an employee who used work emails to promote her own events that “made anything on OnlyFans look tame!”) Though the book is full of practical content, some of the text can read as obvious or vague. A quote from the founder of Groupon exhorts readers to “Hire great people and give them freedom to be awesome.” Solid advice, but perhaps easier said than done. Nevertheless, as each chapter ends with a handy list of “Takeaways,” the content is easy to navigate. Readers will be comforted knowing they need not attempt the arduous task of growing a business alone.

An indisputably helpful guide to the finer points of entrepreneurial expansion.