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MAKING TIME FOR STRATEGY

HOW TO BE LESS BUSY AND MORE SUCCESSFUL

A thought-provoking, if sometimes overly quippy, business advice manual.

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A self-help book that presents series of tactics for freeing up one’s entrepreneurial power.

“You're not alone,” writes leadership consultant Medcalf at the beginning of his nonfiction debut, getting right down to essentials. “All around you, leaders, teams and whole businesses are frantically scrambling to meet operational demands.” Medcalf aims the advice in this book at such overwhelmed people, offering them a wide array of pointers, such as using as a Commitment Inventory to eliminate wasteful activities, including “zombie meetings” (“those recurring appointments that used to have life and purpose, and now don’t seem to achieve much”), and creating a Projects List to help distinguish between, as Medcalf insightfully puts it, “projects and next actions.” To help readers feel more in control (“I’m calling on you to be the powerful person you are,” he writes), he unfolds intriguing concepts, such as “Strategic Time,” broken into quadrants of “Tactics,” “Influence,” “Mindset,” and “Environment.” Along the way, he reminds readers that they can’t resist what often feels like an “onslaught” without making use of the “powerful weapon” of their will to cut through what’s unimportant. Over the course of this book, Medcalf does have a tendency to indulge far too often in TED Talk-style soundbites, such as “Context frames content,” “tiny is transformational,” and the questionable “every ‘yes’ hides a ‘no.’ ” However, over the course of this book’s fast-paced and well-designed chapters, the author manages to effectively take readers through a wide variety of challenges that they may encounter as they attempt to grow their business. Throughout, he employs a strong, intensely readable prose style that will keep readers’ attention, and many of the concepts he conveys along the way are convincing.

A thought-provoking, if sometimes overly quippy, business advice manual.

Pub Date: Feb. 8, 2023

ISBN: 9781915036742

Page Count: 241

Publisher: Xquadrant

Review Posted Online: Jan. 10, 2023

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GREENLIGHTS

A conversational, pleasurable look into McConaughey’s life and thought.

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All right, all right, all right: The affable, laconic actor delivers a combination of memoir and self-help book.

“This is an approach book,” writes McConaughey, adding that it contains “philosophies that can be objectively understood, and if you choose, subjectively adopted, by either changing your reality, or changing how you see it. This is a playbook, based on adventures in my life.” Some of those philosophies come in the form of apothegms: “When you can design your own weather, blow in the breeze”; “Simplify, focus, conserve to liberate.” Others come in the form of sometimes rambling stories that never take the shortest route from point A to point B, as when he recounts a dream-spurred, challenging visit to the Malian musician Ali Farka Touré, who offered a significant lesson in how disagreement can be expressed politely and without rancor. Fans of McConaughey will enjoy his memories—which line up squarely with other accounts in Melissa Maerz’s recent oral history, Alright, Alright, Alright—of his debut in Richard Linklater’s Dazed and Confused, to which he contributed not just that signature phrase, but also a kind of too-cool-for-school hipness that dissolves a bit upon realizing that he’s an older guy on the prowl for teenage girls. McConaughey’s prep to settle into the role of Wooderson involved inhabiting the mind of a dude who digs cars, rock ’n’ roll, and “chicks,” and he ran with it, reminding readers that the film originally had only three scripted scenes for his character. The lesson: “Do one thing well, then another. Once, then once more.” It’s clear that the author is a thoughtful man, even an intellectual of sorts, though without the earnestness of Ethan Hawke or James Franco. Though some of the sentiments are greeting card–ish, this book is entertaining and full of good lessons.

A conversational, pleasurable look into McConaughey’s life and thought.

Pub Date: Oct. 20, 2020

ISBN: 978-0-593-13913-4

Page Count: 304

Publisher: Crown

Review Posted Online: Oct. 27, 2020

Kirkus Reviews Issue: Dec. 1, 2020

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THE LAWS OF HUMAN NATURE

The Stoics did much better with the much shorter Enchiridion.

A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.

Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”

The Stoics did much better with the much shorter Enchiridion.

Pub Date: Oct. 23, 2018

ISBN: 978-0-525-42814-5

Page Count: 580

Publisher: Viking

Review Posted Online: July 30, 2018

Kirkus Reviews Issue: Aug. 15, 2018

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