INSPIRING WORK ANNIVERSARIES

Joi encourages managers to make workers feel appreciated and happy in this enthusiastic primer.

The author, an organizational psychologist, extols yearly celebrations of a worker’s hiring as a way to imbue an employee with a sense of purpose, belonging, and organizational support, which, he asserts, could help improve job performance by 56 percent and reduce sick days by 75 percent. Joi offers a systematic approach to making these celebratory events more impactful. He devotes much thought to the logistics of remembering anniversaries by way of start-date databases and automated notification programs that remind everyone from HR to the CEO’s secretary of a worker’s upcoming anniversary. He includes an extensive section on anniversary gifts (company-logoed apparel is good; lottery tickets are bad, because the recipient will feel disappointed and resentful when they don’t pay off; don’t give one employee a Rolex unless you give everyone a Rolex). The author details useful anniversary party roles and tips for everyone in the company, from graphic designers (make sure you spell the name right on the congratulatory certificate) to the IT department (ask employees if they need a new monitor, chair, or other equipment, then deliver it on the anniversary). Joi goes on to explore the work anniversary as a tool for the company’s social and cultural development. He recommends that managers prepare statements of praise and thanks for employees’ anniversaries, and that executives use the occasion for “skip-level” conversations with lower-level workers to listen to their gripes and mentor them on their careers; on the wilder side, he suggests staging over-the-top anniversary bonding rituals, like having a manager get on his knees to offer the employee a favorite snack. As an added bonus, Joi notes, the marketing department can use anniversary photos of happy, energetic employees to showcase the staff to prospective clients.

The book is in part a nuts-and-bolts how-to for staging work anniversaries, one that’s brimming with tips on everything from the tax implications of gift-giving to the syncing up of anniversaries with raises and performance reviews, all organized in helpful checklists and timelines and conveyed in lucid, straightforward prose that spells everything out. (“before anyone starts to eat, call out, ‘Two, four, six, eight! Whose sevenyears with XYZCorpdo we appreciate?’ and have everyone respond with the person’s name. Then say, ‘Let’s eat!’”). Joi also advances a humanistic management theory that views the employees’ psychic engagement as the key to a productive workplace and draws canny psychological insights from it: “Thinking bigger, work anniversaries have more power for an organization than birthdays because they’re uniquely about the relationship between the organization and the employee. They’re celebrating the moment the relationship began.” The prescription of cut-and-dried corporate protocols to foster deep, unfeigned social connectedness can sometimes feel a bit discordant: “On each employee’s work anniversary, authentically express—with details—how the employee is a uniquely valued member of the team. Say it. Write it. Smile it genuinely. Hug them, pat them on the back, or shake their hand (as appropriate).” Still, readers will find here a wealth of practical advice for making anniversaries more gratifying.

A useful, easy-to-follow guide to making the humble office anniversary party into a meaningful and memorable event.