THE COURAGEOUS CONSULTANT

A book that encourages corporate consultants to bring their authentic self to their career.

“Be yourself” isn’t the kind of advice one usually expects from a business book, but this one persuasively makes the case that it’s beneficial to both consultants and their clients. Debut author Berg draws on three decades of experience building a successful consulting practice and working as an executive coach, and he aims his book not only at those who are currently consultants, but also anyone looking to get into the field. The first two chapters outline his career journey and industry challenges and introduce the “seven keys,” a set of core principles starting with “Know Who You Are” and “Master the Basics,” and winding up with “Make It Your Own.” Discrete chapters go into each key in depth, explaining why it’s important and how to apply it through the use of real-life examples. The last three chapters address how to get new clients and deal with difficult ones, and recap the book’s main concepts. Berg emphasizes pragmatism over precision; embracing critical thinking while remaining open-minded and curious; and listening to and clearly communicating with clients. Above all, he stresses that one should know and embrace one’s strengths in order to bring one’s authentic self to one’s role. The book offers practical information on value pricing versus hourly pricing, research methods, and creating recurring revenue sources, among other specifics. However, it effectively pays as much attention defining one’s guiding principles and finding the meaning of success. The writing is clear and concise with engaging touches of humor, and the author is candid about his own failures and successes. Numerous inspirational quotations from a wide range of sources enliven the text, with courage and authenticity as recurring themes. Berg also calls out the detrimental practices, questionable ethics, exorbitant fees, and low-quality results in the world of corporate consulting, even among large firms. However, much of his advice would be valuable to anyone whose business involves advising others or providing professional services.

An inspiring and down-to-earth guide to building a successful and satisfying consulting practice.