In a pleasant, comfortable, rather rambling text, Gunning airs such ideas as the fog Index, readability guides, the meaning level of abstract concepts, advantages of writing as language is currently spoken. Magazines, newspapers, some well known writers, and texts are commented on and analyzed to organization of sentence and paragraph, percentage of difficult words used, kinds of words used and so forth. In general, there seems to be nothing new here. But the often lively manner that Gunning has of expressing himself (even if his own overall ""fog"" index gets a little thick as far as organization is concerned), the wealth of advice and anecdote are of interest to dealers in writing. The works of Rudolph Fleach and Dale-Chall are drawn on extensively and many charts and word lists included.