BARNUM

Before he became a circus impresario, Phineas Taylor Barnum (1810-1891) was already one of the most famous men in America.

In an admiring and mostly entertaining biography, American Scholar editor Wilson (Mathew Brady: Portraits of a Nation, 2013, etc.) traces Barnum’s flamboyant career through decades of successes, financial scandals, failures, and reinvention. A brash showman, museum owner, sought-after lecturer, real estate developer, banker, Connecticut state legislator, Bridgeport mayor, and bestselling author, Barnum, in all his endeavors, “was a promoter and self-promoter without peer, a relentless advertiser” of events and exhibits that attracted the “feverish interest” of audiences in America and abroad. Drawing liberally on Barnum’s several autobiographies and collected letters, the author reprises many familiar episodes, especially his promotion of hoaxes, such as Joice Heth, a blind, toothless African American woman whom Barnum exhibited as a former nursemaid to George Washington; the upper body of a small monkey attached to the lower half of a large fish, which Barnum touted as the “Fejee Mermaid”; and an 18-year-old microcephalic black man whom Barnum dressed in a furry ape costume and exhibited as a missing link between human and animal. Feeding viewers’ desire for physical oddities, Barnum featured exhibits of several “small people,” such as Charles Stratton, who became General Tom Thumb and eventually married, to great fanfare, a “charming female little person,” whom Barnum also put under contract. While acknowledging the racism and exploitation inherent in these exhibits, as well as Barnum’s attitudes toward captured wild animals, Wilson gently portrays Barnum as a man of his time. In the 1850s, he pushed in a new direction, proselytizing for the temperance movement and emphasizing the educational benefits of his American Museum. He signed a world-famous Swedish opera singer, Jenny Lind, whose concerts were phenomenal successes. In 1871, Barnum directed his showmanship to “a museum, menagerie, caravan and hippodrome” that marked the beginning of his illustrious circus career.

A serviceable introduction to a man who helped shape his culture.