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HOW TO INVEST IN STOCKS

A BEGINNER’S GUIDE TO MAKING MONEY AND MANAGING RISK IN THE STOCK MARKET

An accurate but limited overview of investing.

A personal finance book explores stock market theories and mechanisms.

In this guide, Tello takes readers through the methods of stock market investing, defining key terms and explaining basic elements of the analysis, purchase, and sale of publicly traded stocks. The author explains what stocks and options are, which factors influence share prices, and how investors analyze performance in the short and long term. The book also discusses the digital platforms and human brokers who enable investors to buy and sell stocks, addresses risk management and loss mitigation, and introduces the common strategies used to choose stocks for investment. Tello also includes a section guiding readers through the major financial industry publications and makes frequent reference to experts in the field like John Bogle and Warren Buffet. For readers who are unfamiliar with investment terminology and concepts, the volume can provide a high-level introduction to key vocabulary, but it does not serve as a manual for getting started in stock investing. Tello acknowledges early in the book that it is not meant to be comprehensive, but the guide frequently addresses its topics in such general terms and in such a cursory way (“Investors could benefit from assessing how much disposable income they have”) that readers will need to do substantial additional research before they are in a position to consider investing. Informing readers that, for instance, a given metric “can be plotted on charts, and its placement can be calculated using indicators like Pivot Points, Fibonacci Retracement Levels, Bollinger Bands, and Donchian Channels” is of limited use without an explanation of those indicators, which is not provided in the text. While the work is an easy read that may appeal to those in search of basic familiarity with relevant language and concepts, it is much less comprehensive than existing books in the genre. Readers looking to actually begin investing will need to seek more information from other sources.

An accurate but limited overview of investing.

Pub Date: April 28, 2021

ISBN: 978-1-63387-015-4

Page Count: 138

Publisher: Amakella Publishing

Review Posted Online: March 23, 2021

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MAGIC WORDS

WHAT TO SAY TO GET YOUR WAY

Perhaps not magic but appealing nonetheless.

Want to get ahead in business? Consult a dictionary.

By Wharton School professor Berger’s account, much of the art of persuasion lies in the art of choosing the right word. Want to jump ahead of others waiting in line to use a photocopy machine, even if they’re grizzled New Yorkers? Throw a because into the equation (“Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush?”), and you’re likely to get your way. Want someone to do your copying for you? Then change your verbs to nouns: not “Can you help me?” but “Can you be a helper?” As Berger notes, there’s a subtle psychological shift at play when a person becomes not a mere instrument in helping but instead acquires an identity as a helper. It’s the little things, one supposes, and the author offers some interesting strategies that eager readers will want to try out. Instead of alienating a listener with the omniscient should, as in “You should do this,” try could instead: “Well, you could…” induces all concerned “to recognize that there might be other possibilities.” Berger’s counsel that one should use abstractions contradicts his admonition to use concrete language, and it doesn’t help matters to say that each is appropriate to a particular situation, while grammarians will wince at his suggestion that a nerve-calming exercise to “try talking to yourself in the third person (‘You can do it!’)” in fact invokes the second person. Still, there are plenty of useful insights, particularly for students of advertising and public speaking. It’s intriguing to note that appeals to God are less effective in securing a loan than a simple affirmative such as “I pay all bills…on time”), and it’s helpful to keep in mind that “the right words used at the right time can have immense power.”

Perhaps not magic but appealing nonetheless.

Pub Date: March 7, 2023

ISBN: 9780063204935

Page Count: 256

Publisher: Harper Business

Review Posted Online: March 23, 2023

Kirkus Reviews Issue: April 15, 2023

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#GIRLBOSS

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection...

A Dumpster diver–turned-CEO details her rise to success and her business philosophy.

In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune. Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay. Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words. The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.

Pub Date: May 6, 2014

ISBN: 978-0-399-16927-4

Page Count: 256

Publisher: Portfolio

Review Posted Online: June 22, 2014

Kirkus Reviews Issue: July 15, 2014

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