Kirkus Reviews QR Code
WILD CHOCOLATE by Rowan Jacobsen Kirkus Star

WILD CHOCOLATE

Across the Americas in Search of Cacao's Soul

by Rowan Jacobsen

Pub Date: Oct. 8th, 2024
ISBN: 9781639733576
Publisher: Bloomsbury

A spirited quest for the perfect cacao bean.

Food journalist Jacobsen opens his comprehensive account in Oaxaca, Mexico, not far from a source of cacao and its resulting chocolate, so prized by the Aztecs that they expanded their empire far from its heartland to gain control of the Pacific coastal region where it grew. All cacao is, he writes, “ridiculously rich,” with a fat content of at least 55 percent, but some of the world’s most prized cacao, found in remote tropical forests from Mexico south to its homeland in the Bolivian jungle east of the Andes, is far richer still. These hard-to-find “wild cacao” plants fuel the gourmet chocolatiers of the world, such as the Swiss producer Felchlin, supplied by a German agronomist in Bolivia who built and lost a fortune in the chocolate trade but, for all his travails, can’t stop searching for the cacao grail. Jacobsen goes far afield himself, meeting some wonderfully weird characters and tracing their finds to chocolate makers in the U.S. and Europe. A skilled food historian with a sharp eye for the economics of the delicious, he also peppers his prose with interesting tidbits, including the boom-and-bust ways of lumpen chocolatiers like Hershey, which once commandeered the entire cacao output of Belize but then, when market conditions changed, left growers holding the proverbial bag. Of particular interest to budding entrepreneurs is the fact that several of Jacobsen’s subjects are young women who have carved a place for themselves as brokers for the organically grown, sustainable cacao whose growers are paid a premium. There’s plenty of adventure left in the game, Jacobsen writes: “In all likelihood, the Amazon and other remote corners of Latin America harbor other unique families of cacao waiting for their big moment. The search continues.”

A treat for literate, adventure-loving foodies, best accompanied by a bespoke chocolate bar.