BULLETPROOF DECISIONS

A manual focuses on making well-reasoned decisions in business and personal contexts.

In this guide, Ugarte offers readers a framework for making decisions that can be applied to personal choices as well as professional ones, although the book concentrates primarily on the business aspects of the process. The manual urges readers to maintain perspective, delegate appropriately, use relevant data, and develop a rubric for brainstorming and assessing options. The author encourages readers to automate the process where possible (a tactic he calls “the turtleneck principle,” citing Steve Jobs’ daily wearing of the shirts) and to use a framework of outcomes, options, and obstacles (“the 3 Os”) to structure and steer more complicated and high-stakes decisions. The book also explores decision-making from a leadership perspective, with an emphasis on the importance of avoiding micromanagement and allowing subordinates to take ownership of their own assessments. The volume’s final chapter addresses the use of data in decision-making, supplying solutions for feeling overwhelmed by too much information and guidance on when intuition is more important than numbers. The generally solid manual provides actionable insights and workable strategies, although it would have benefited from stronger editing. Ugarte displays a tendency to return to favorite examples repeatedly; for instance, the Chilean economy and the work of author Alan Weiss make multiple appearances in the text. The “behind the decision” case studies that appear throughout the volume often detract from the primary argument by presenting insufficient details and analysis or by engaging superficially with historical events. Ugarte is on much firmer ground discussing the decisions made by technology executives, skillfully using those choices to illustrate the book’s “3 Os.” That framework and other strategies presented in these pages are concrete enough to follow and flexible enough to fit a variety of circumstances, making the manual applicable to a broad audience. By encouraging readers to understand not only what decisions need to be made, but also the sociocultural forces that shape them and why the potential outcomes matter, the work delivers a grounded perspective.

A wide-ranging, helpful guide to formulating effective decisions.