GUNFIGHT

Startling insider’s account of how the firearms industry struck a Faustian bargain with extremism for profit.

With some anguish but also precision and wit, Busse fuses business history with memoir in this unsparing examination of American gun culture’s devolution. “I am responsible for selling millions of guns…[yet] I detested everything about the Trump-driven boom, which meant that my entire livelihood was a contradiction,” he writes. The author is aware of how the role of firearms in society has mutated, starting with its importance to rural life, central to his childhood on a Kansas ranch. The scrappy camaraderie of the industry seemed appealing when he joined Kimber, a struggling company focused on high-end pistols, but his enthusiasm waned as the industry embraced the AR-15 rifle and post–9/11 conspiracy theories (alongside rising sales). Busse emphasizes how legal and social codes regarding gun ownership have eroded in the era of mass shootings and open carry aggressiveness. This process accelerated in the 1990s in response to the Brady Bill, assault weapons ban, and market fluctuations, which showed gun executives that weapons sales could be amplified in response to politics. Busse positions the National Rifle Association as central to this, developing their now-familiar political strategy of ideological purity, while “no industry professional wanted to believe that the main driver of our business was anything but genius.” He terms the gradual result “a powerful political machine radicalizing our nation.” For years, the author was a lonely voice in a tightknit industry: “I thought I could keep the industry from changing, and then I spent years fighting to hold a battle line within it.” Busse portrays his years in the industry lucidly, and his anger regarding its wrong turns and destructive influence seems genuine. “Our country had arrived at the point where military guns were the symbols of an entire political movement,” he writes.

Sure to elicit controversy, this is a worthwhile addition to a volatile, necessary discussion.