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MOMFLUENCED

INSIDE THE MADDENING, PICTURE-PERFECT WORLD OF MOMMY INFLUENCER CULTURE

With an investigative eye and a sense of humor, Petersen sheds needed light on a key part of the social media landscape.

A deep dive into the ever growing “momfluencer” culture.

Being a mother has always been an extremely difficult job, but it has become even more so in the age of social media. Petersen, a journalist who has been studying and writing about mommy blogging since the early days, introduces us to the more recent phenomenon of momfluencers, who present their role as mothers on various sites—mainly Instagram—to sell sponsored products or sometimes their own product lines. Their mothering lives look perfect: clean and stylish houses, cute and well-behaved children, handsome and affluent husbands. The images and the accompanying stories set standards that few women can achieve, though many women want to. Petersen admits to being of two minds about momfluencers. As a mother of three, she finds it hard to resist the allure of domestic perfection, but she readily acknowledges that the picture has more to do with marketing than reality. Within the burgeoning industry, there are numerous types of momfluencers, such as the “trad mom,” the “cool mom,” and the “minimalist mom.” As the author notes, “the single feature that unites most of them is a celebration of the nuclear family and traditional gender roles.” The industry is also predominantly White, which has led to a backlash. Petersen looks at several sites developed by women of color aimed at presenting a more realistic picture as well as sites for women to share snarky comments about momfluencers. In the final pages of the book, Petersen stumbles upon the best way to escape from the momfluencers and their envy-generating performances. On a holiday with her happily imperfect family, she deleted the Instagram app. She did not want to know, “and the not knowing was bliss.”

With an investigative eye and a sense of humor, Petersen sheds needed light on a key part of the social media landscape.

Pub Date: April 25, 2023

ISBN: 9780807006634

Page Count: 328

Publisher: Beacon Press

Review Posted Online: Dec. 22, 2022

Kirkus Reviews Issue: Jan. 15, 2023

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THE MESSAGE

A revelatory meditation on shattering journeys.

Bearing witness to oppression.

Award-winning journalist and MacArthur Fellow Coates probes the narratives that shape our perception of the world through his reports on three journeys: to Dakar, Senegal, the last stop for Black Africans “before the genocide and rebirth of the Middle Passage”; to Chapin, South Carolina, where controversy erupted over a writing teacher’s use of Between the World and Me in class; and to Israel and Palestine, where he spent 10 days in a “Holy Land of barbed wire, settlers, and outrageous guns.” By addressing the essays to students in his writing workshop at Howard University in 2022, Coates makes a literary choice similar to the letter to his son that informed Between the World and Me; as in that book, the choice creates a sense of intimacy between writer and reader. Interweaving autobiography and reportage, Coates examines race, his identity as a Black American, and his role as a public intellectual. In Dakar, he is haunted by ghosts of his ancestors and “the shade of Niggerology,” a pseudoscientific narrative put forth to justify enslavement by portraying Blacks as inferior. In South Carolina, the 22-acre State House grounds, dotted with Confederate statues, continue to impart a narrative of white supremacy. His trip to the Middle East inspires the longest and most impassioned essay: “I don’t think I ever, in my life, felt the glare of racism burn stranger and more intense than in Israel,” he writes. In his complex analysis, he sees the trauma of the Holocaust playing a role in Israel’s tactics in the Middle East: “The wars against the Palestinians and their Arab allies were a kind of theater in which ‘weak Jews’ who went ‘like lambs to slaughter’ were supplanted by Israelis who would ‘fight back.’” Roiled by what he witnessed, Coates feels speechless, unable to adequately convey Palestinians’ agony; their reality “demands new messengers, tasked as we all are, with nothing less than saving the world.”

A revelatory meditation on shattering journeys.

Pub Date: Oct. 1, 2024

ISBN: 9780593230381

Page Count: 176

Publisher: One World/Random House

Review Posted Online: Aug. 2, 2024

Kirkus Reviews Issue: Sept. 1, 2024

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GOING THERE

A sharp, entertaining view of the news media from one of its star players.

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The veteran newscaster reflects on her triumphs and hardships, both professional and private.

In this eagerly anticipated memoir, Couric (b. 1957) transforms the events of her long, illustrious career into an immensely readable story—a legacy-preserving exercise, for sure, yet judiciously polished and insightful, several notches above the fray of typical celebrity memoirs. The narrative unfolds through a series of lean chapters as she recounts the many career ascendency steps that led to her massively successful run on the Today Show and comparably disappointing stints as CBS Evening News anchor, talk show host, and Yahoo’s Global News Anchor. On the personal front, the author is candid in her recollections about her midlife adventures in the dating scene and deeply sorrowful and affecting regarding the experience of losing her husband to colon cancer as well as the deaths of other beloved family members, including her sister and parents. Throughout, Couric maintains a sharp yet cool-headed perspective on the broadcast news industry and its many outsized personalities and even how her celebrated role has diminished in recent years. “It’s AN ADJUSTMENT when the white-hot spotlight moves on,” she writes. “The ego gratification of being the It girl is intoxicating (toxic being the root of the word). When that starts to fade, it takes some getting used to—at least it did for me.” Readers who can recall when network news coverage and morning shows were not only relevant, but powerfully influential forces will be particularly drawn to Couric’s insights as she tracks how the media has evolved over recent decades and reflects on the negative effects of the increasing shift away from reliable sources of informed news coverage. The author also discusses recent important cultural and social revolutions, casting light on issues of race and sexual orientation, sexism, and the predatory behavior that led to the #MeToo movement. In that vein, she expresses her disillusionment with former co-host and friend Matt Lauer.

A sharp, entertaining view of the news media from one of its star players.

Pub Date: Oct. 26, 2021

ISBN: 978-0-316-53586-1

Page Count: 528

Publisher: Little, Brown

Review Posted Online: Oct. 25, 2021

Kirkus Reviews Issue: Dec. 1, 2021

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