THE GROWING SEASON

The story of a hardscrabble childhood that, through dint of hard work, blossomed into a multimillion-dollar fruit business.

Frey details her life growing up poor on a southeastern Illinois farm, where they had no indoor plumbing and burned wood for heat in winter and where they grew or shot their food. The author and her brothers learned to be tough at a young age, but she doesn’t relate her circumstances in anything less than a matter-of-fact, frequently enthusiastic voice, making the narrative move along in a highly engrossing manner. Though life was demanding, the family was tight. Frey’s father might have taught her independence, but he had no head for business and got by on his wits. Her mother would do what she could to help—e.g., running a melon route where she would pick up local watermelons and cantaloupes and sell them to regional markets. It was backbreaking work, but it put cash in their hands to pay the mortgage. “I loved meeting people, making deals, and I also knew that this was something that could be scaled up exponentially,” writes Frey, who, at 14, learned the fundamental elements of commerce. At 15, she had her own melon route; at 17, she bought the family farm when the bank came to foreclose. “Without this land, I thought, where will we be? More importantly, who will we be?....If I walked away,” she writes, “my brothers and I would never have anything to come home to.” Throughout, Frey makes clear her belief that family sticks together. “Blood is blood,” she writes. “Alone in the world we would be broken. Together we could withstand anything. Right?” And they did, with endless determination and a lot of learning on the fly. With earnest, effective storytelling, Frey demonstrates her character: “impatient, driven, restless, and at time obsessive”—and highly successful.

A heart-gladdening memoir of a rare triumph over poverty.