CARELESS PEOPLE

An insider’s account of some very bad goings-on at Facebook/Meta.

Former New Zealand diplomat Wynn-Williams talked her way into an ambassadorial job of sorts at Facebook on the grounds that it was likely to become a political giant. She landed in 2011, thinking that the politics she had in mind would be for the good and that part of her job would be to keep the tech behemoth independent: “Information is power. At some point, governments would want to control it.” Warning signs otherwise were there from the start: An outwardly apolitical Mark Zuckerberg decides that he wants to be seated next to Raúl Castro at a state dinner. (He flees when rebuffed by not just the Cuban leader but by Canada’s prime minister.) A German delegation in turn is spurned when it asks for content mediation to curb hate speech: “We failed when it mattered,” Wynn-Williams writes. “With the country we most needed to win over.” Small wonder, she adds, that Germany opened an investigation on Facebook, which, jumping ahead in her narrative, explains why a company board member proposed courting far-right actors such as MAGA and Germany’s AfD—the thought being that less oversight over those who cozy up to them means more profit. China is the grand curiosity: “The mission of the company—making the world more open and connected—is the exact opposite of what the Chinese Communist Party wants, particularly under President Xi Jinping,” she writes at a time when the company is going hammer and tongs for market there. And now, the author says, Facebook is “dangling the possibility that it’ll give China special access to users’ data.” Among all this intrigue, Wynn-Williams’ accusation of some spectacularly louche and horndoggish behavior among the top brass seems an afterthought, but that gossipy element is there, giving a human touch to “these people and their lethal carelessness.”

Book: thumbs-up. Subject: frown emoji.