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POPCO

Thought-provoking fiction for the Digital Age.

The author of the agreeable but aimless Going Out (2004) finds a sense of direction in this ambitious novel, which quietly but scathingly critiques consumerist society.

Narrator Alice Butler, 29, invents new products for PopCo, a global toy company that sells “the things kids want”—or rather, creates those wants through such sinister marketing tactics as fake websites with fake kids “discovering” various PopCo products. Alice is mildly alienated by this as she heads to the company’s annual brainstorming session at its luxurious “Thought Camp” in Devon. But over the course of her stay, childhood memories come flooding back to reveal how far she’s strayed from the ideals of the grandparents who raised her after her mother died and her father vanished. Both were ace mathematicians and cryptographers: Her grandmother worked at Bletchley Park on cracking the Enigma code; her grandfather deciphered a manuscript that led to buried treasure, but refused to make use of it because the treasure lay in a wildlife preserve. He left the secret to Alice, who at “Thought Camp” finds herself increasingly repulsed by the shallow values of most of her fellow employees, who think that “no dress code, no rules and no set working hours” means they’re free, when in fact they’re as trapped as the workers who actually produce Popco’s stuff in dangerous Third World factories. Thomas passes along a lot of surprisingly interesting information about math and cryptography, plus some highly creepy material on toy marketing, as she connects her heroine with fellow rebels and suggests an alternative to mindlessly feeding the corporate desire machine. The conclusion may not be terribly plausible, but it provides a pleasing happy ending for morose but oddly lovable Alice—and a form of revolt that suits her wised-up, yet not entirely cynical, generation. Thomas has always been a sharp observer and deft creator of character; it’s a pleasure to see those skills employed in the context of a strong plot and stronger point of view.

Thought-provoking fiction for the Digital Age.

Pub Date: Oct. 3, 2005

ISBN: 0-15-603137-X

Page Count: 512

Publisher: Harvest/Houghton Mifflin Harcourt

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Aug. 1, 2005

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TO KILL A MOCKINGBIRD

A first novel, this is also a first person account of Scout's (Jean Louise) recall of the years that led to the ending of a mystery, the breaking of her brother Jem's elbow, the death of her father's enemy — and the close of childhood years. A widower, Atticus raises his children with legal dispassion and paternal intelligence, and is ably abetted by Calpurnia, the colored cook, while the Alabama town of Maycomb, in the 1930's, remains aloof to their divergence from its tribal patterns. Scout and Jem, with their summer-time companion, Dill, find their paths free from interference — but not from dangers; their curiosity about the imprisoned Boo, whose miserable past is incorporated in their play, results in a tentative friendliness; their fears of Atticus' lack of distinction is dissipated when he shoots a mad dog; his defense of a Negro accused of raping a white girl, Mayella Ewell, is followed with avid interest and turns the rabble whites against him. Scout is the means of averting an attack on Atticus but when he loses the case it is Boo who saves Jem and Scout by killing Mayella's father when he attempts to murder them. The shadows of a beginning for black-white understanding, the persistent fight that Scout carries on against school, Jem's emergence into adulthood, Calpurnia's quiet power, and all the incidents touching on the children's "growing outward" have an attractive starchiness that keeps this southern picture pert and provocative. There is much advance interest in this book; it has been selected by the Literary Guild and Reader's Digest; it should win many friends.

Pub Date: July 11, 1960

ISBN: 0060935464

Page Count: 323

Publisher: Lippincott

Review Posted Online: Oct. 7, 2011

Kirkus Reviews Issue: July 1, 1960

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THE ALCHEMIST

Coelho's placebo has racked up impressive sales in Brazil and Europe. Americans should flock to it like gulls.

Coelho is a Brazilian writer with four books to his credit. Following Diary of a Magus (1992—not reviewed) came this book, published in Brazil in 1988: it's an interdenominational, transcendental, inspirational fable—in other words, a bag of wind. 

 The story is about a youth empowered to follow his dream. Santiago is an Andalusian shepherd boy who learns through a dream of a treasure in the Egyptian pyramids. An old man, the king of Salem, the first of various spiritual guides, tells the boy that he has discovered his destiny: "to realize one's destiny is a person's only real obligation." So Santiago sells his sheep, sails to Tangier, is tricked out of his money, regains it through hard work, crosses the desert with a caravan, stops at an oasis long enough to fall in love, escapes from warring tribesmen by performing a miracle, reaches the pyramids, and eventually gets both the gold and the girl. Along the way he meets an Englishman who describes the Soul of the World; the desert woman Fatima, who teaches him the Language of the World; and an alchemist who says, "Listen to your heart" A message clings like ivy to every encounter; everyone, but everyone, has to put in their two cents' worth, from the crystal merchant to the camel driver ("concentrate always on the present, you'll be a happy man"). The absence of characterization and overall blandness suggest authorship by a committee of self-improvement pundits—a far cry from Saint- Exupery's The Little Prince: that flagship of the genre was a genuine charmer because it clearly derived from a quirky, individual sensibility. 

 Coelho's placebo has racked up impressive sales in Brazil and Europe. Americans should flock to it like gulls.

Pub Date: July 1, 1993

ISBN: 0-06-250217-4

Page Count: 192

Publisher: N/A

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: May 1, 1993

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