Thorough, high-caliber investigative reporting every social media user should read.
An exposé on the many troubling aspects of the social media titan’s rise to prominence.
Frenkel and Kang, prizewinning New York Times journalists, chronicle the results of more than 1,000 hours of interviews with more than 400 people involved in this sordid story, including corporate executives, employees, investors, lawmakers, academics, and cultural observers, as well as “never-reported emails, memos, and white papers involving or approved by top executives.” The authors focus primarily on the time between the 2016 and 2020 presidential elections, delivering a damning, often shocking portrait of finger-pointing and PR turmoil. Underpinning the narrative are a variety of global scandals involving Facebook and Mark Zuckerberg, including the Cambridge Analytica debacle, the Russian cyber-meddling ordeal, and the use of Facebook and other social media to livestream the January Capitol insurrection. Ultimately, the authors assert that many Facebook executives had knowledge of the company’s sketchy ethics but were powerless to create changes to circumvent problems or, as Frenkel and Kang exhaustively attest, to even redirect Zuckerberg’s attention. The authors probe the business relationship between Zuckerberg and COO Sheryl Sandberg, a former Google exec with ruthless advertising instincts and data mining experience. The profile of Sandberg reveals fascinating details about how she employed the most controversial methodologies to surveil and capture “connected” Facebook user data and behavior patterns on the internet in order to maximize ad revenue. Also startling is the meticulous hunting abilities of Sonya Ahuja, the company’s “rat catcher,” who mercilessly rooted out internal harassment complaints and whistleblowers. This sharp study serves as a convincing, effectively researched and sourced report of how Zuckerberg and Sandberg erected their social media empire with controversial tactics and questionable management styles, all while avoiding a minefield of incriminating investigations and lawsuits. Though Zuckerberg and Sandberg initially agreed to participate in the authors’ interviews (if just to deliver their perspective to readers), eventually they expressed “no interest in participating.”
Thorough, high-caliber investigative reporting every social media user should read.Pub Date: July 13, 2021
ISBN: 978-0-06-296067-2
Page Count: 352
Publisher: Harper/HarperCollins
Review Posted Online: Aug. 2, 2021
BOOK TO SCREEN
A philosophically rich critique of state violence and mass apathy.
An Egyptian Canadian journalist writes searchingly of this time of war.
“Rules, conventions, morals, reality itself: all exist so long as their existence is convenient to the preservation of power.” So writes El Akkad, who goes on to state that one of the demands of modern power is that those subject to it must imagine that some group of people somewhere are not fully human. El Akkad’s pointed example is Gaza, the current destruction of which, he writes, is causing millions of people around the world to examine the supposedly rules-governed, democratic West and declare, “I want nothing to do with this.” El Akkad, author of the novel American War (2017), discerns hypocrisy and racism in the West’s defense of Ukraine and what he views as indifference toward the Palestinian people. No stranger to war zones himself—El Akkad was a correspondent in Afghanistan and Iraq—he writes with grim matter-of-factness about murdered children, famine, and the deliberate targeting of civilians. With no love for Zionism lost, he offers an equally harsh critique of Hamas, yet another one of the “entities obsessed with violence as an ethos, brutal in their treatment of minority groups who in their view should not exist, and self-decreed to be the true protectors of an entire religion.” Taking a global view, El Akkad, who lives in the U.S., finds almost every government and society wanting, and not least those, he says, that turn away and pretend not to know, behavior that we’ve seen before and that, in the spirit of his title, will one day be explained away until, in the end, it comes down to “a quiet unheard reckoning in the winter of life between the one who said nothing, did nothing, and their own soul.”
A philosophically rich critique of state violence and mass apathy.Pub Date: Feb. 25, 2025
ISBN: 9780593804148
Page Count: 224
Publisher: Knopf
Review Posted Online: Dec. 14, 2024
Kirkus Reviews Issue: Jan. 15, 2025
BOOK REVIEW
BOOK REVIEW
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
BOOK REVIEW
BOOK REVIEW
BOOK REVIEW
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