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THE AGE OF SURVEILLANCE CAPITALISM

THE FIGHT FOR A HUMAN FUTURE AT THE NEW FRONTIER OF POWER

A big, sprawling, and alarming case for “the darkening of the digital dream.” This will appeal to specialists; general...

An argument that Google and other internet-based firms are creating a new form of capitalism based on the monetizing of human experience.

“Digital connection is now a means to others’ commercial ends,” writes Zuboff (Business Administration/Harvard Business School; In The Age of the Smart Machine: The Future of Work and Power, 1988). In a 2014 essay, the author first described the “profoundly undemocratic social force” she calls surveillance capitalism. In this exhaustive, often repetitive elaboration, the author defines the concept as “a new market form that claims human experience as a free source of raw material for hidden commercial practices.” Later in the book, she elaborates: “Every casual search, like, and click [becomes] an asset to be tracked, parsed, and monetized by some company.” This relentless search for and use of personal data is not happenstance or an inevitable result of digital technology. Rather, it is a “calculated,” little-noticed pursuit by commercial interests—acting under the guise of a utopian vision for the internet—to create “prediction products” that “anticipate what you will do now, soon, and later” and are traded in the marketplace. Invented by Google, adopted by Facebook and Microsoft, and with evidence that Amazon engages in it, the “unprecedented” market form is poised to become the “dominant” shape of capitalism, abrogating “the peoples’ right to a human future.” The shift from “serving users to surveilling them” occurred at a time of diminished government oversight and regulation and the post–9/11 emphasis on security over privacy. Based on research and interviews, the author thoughtfully examines the economic and philosophical implications of surveillance capitalism; warns that our children, in their ceaseless quest for connectivity, are harbingers of what lies ahead; and urges public outrage over the theft of our humanity. Other topics include Pokémon Go and behaviorist B.F. Skinner and his acolytes.

A big, sprawling, and alarming case for “the darkening of the digital dream.” This will appeal to specialists; general readers will wish it were much shorter.

Pub Date: Jan. 15, 2019

ISBN: 978-1-61039-569-4

Page Count: 704

Publisher: PublicAffairs

Review Posted Online: Oct. 7, 2018

Kirkus Reviews Issue: Nov. 1, 2018

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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#GIRLBOSS

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection...

A Dumpster diver–turned-CEO details her rise to success and her business philosophy.

In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune. Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay. Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words. The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.

Pub Date: May 6, 2014

ISBN: 978-0-399-16927-4

Page Count: 256

Publisher: Portfolio

Review Posted Online: June 22, 2014

Kirkus Reviews Issue: July 15, 2014

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