Solid guidance from a woman who has made her mark in a technical role.
In her debut business book, Tedrick shares her experiences as a woman of color working in technology and offers guidance for others looking to pursue similar career paths.
Tedrick describes the variety of work and workplaces that fall under the heading of “technology,” making it clear that careers in technology extend well beyond writing code at Google and Facebook. She details the variety of jobs available—including data science, computer networking, cybersecurity, and technical sales, among many others—and lists the education and certification readers will likely need for each type of job. The guide provides copious links to industry organizations, training resources, and further reading and covers standard job hunting and career development aspects like writing a resume, building a LinkedIn profile, networking, and negotiating salaries. The author recounts particular challenges that women and people of color face in the workplace and in technology roles—offering stories of how she has dealt with microaggressions, hostility, and dismissiveness. She helpfully outlines how she moved past the setbacks to pursue success and includes advice from other women of color. The book is most valuable in its close focus on the realities of the tech world, providing detailed information in a well-organized format about the many options that go far beyond coding, like project management and user experience design. Tedrick’s writing is clear and readable (“Much of a UX designer’s time is spent making sure that they understand the needs of both the business and the end user of the product or service they’re working on”), making this a solid resource for readers without specialized knowledge of the industry. While these lessons are valuable for anyone exploring a tech career, addressing the needs of women of color gives Tedrick a unique hook and sets the book apart from the rest of the career development pack.
Solid guidance from a woman who has made her mark in a technical role.Pub Date: April 14, 2020
ISBN: 978-1-119-63348-8
Page Count: 288
Publisher: Wiley
Review Posted Online: April 7, 2020
Kirkus Reviews Issue: May 15, 2020
Review Program: Kirkus Indie
Perhaps not magic but appealing nonetheless.
Want to get ahead in business? Consult a dictionary.
By Wharton School professor Berger’s account, much of the art of persuasion lies in the art of choosing the right word. Want to jump ahead of others waiting in line to use a photocopy machine, even if they’re grizzled New Yorkers? Throw a because into the equation (“Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush?”), and you’re likely to get your way. Want someone to do your copying for you? Then change your verbs to nouns: not “Can you help me?” but “Can you be a helper?” As Berger notes, there’s a subtle psychological shift at play when a person becomes not a mere instrument in helping but instead acquires an identity as a helper. It’s the little things, one supposes, and the author offers some interesting strategies that eager readers will want to try out. Instead of alienating a listener with the omniscient should, as in “You should do this,” try could instead: “Well, you could…” induces all concerned “to recognize that there might be other possibilities.” Berger’s counsel that one should use abstractions contradicts his admonition to use concrete language, and it doesn’t help matters to say that each is appropriate to a particular situation, while grammarians will wince at his suggestion that a nerve-calming exercise to “try talking to yourself in the third person (‘You can do it!’)” in fact invokes the second person. Still, there are plenty of useful insights, particularly for students of advertising and public speaking. It’s intriguing to note that appeals to God are less effective in securing a loan than a simple affirmative such as “I pay all bills…on time”), and it’s helpful to keep in mind that “the right words used at the right time can have immense power.”
Perhaps not magic but appealing nonetheless.Pub Date: March 7, 2023
ISBN: 9780063204935
Page Count: 256
Publisher: Harper Business
Review Posted Online: March 23, 2023
Kirkus Reviews Issue: April 15, 2023
Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection...
A Dumpster diver–turned-CEO details her rise to success and her business philosophy.
In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune. Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay. Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words. The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”
Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.Pub Date: May 6, 2014
ISBN: 978-0-399-16927-4
Page Count: 256
Publisher: Portfolio
Review Posted Online: June 22, 2014
Kirkus Reviews Issue: July 15, 2014
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