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THE OPTIMISM BIAS

A TOUR OF THE IRRATIONALLY POSITIVE BRAIN

Our mind deceives us by parking rose-colored glasses on our nose, writes neuroscientist Sharot, but only with the best of intentions.

In this lively, conversational book, the author puts on firm footing what many of us have sensed all along—that we are, by and large, a pretty optimistic bunch. Indeed, “optimism may be so essential to our survival that it is hardwired into our most complex organ, the brain.” So prevalent are these optimistic tendencies that they compose a bias, a steady inclination to overestimate the likelihood of encountering more positive events in the future than negative ones. The optimism bias protects us from being stymied by the inevitable tribulations of everyday life, or to perceive that our options are limited in some manner; it helps us relax, improves our health and motivates us to act. Sharot is a friendly writer—her book brims with anecdotes and scientific studies that attest to optimism’s gentling hand—though no empty smiley face: There is plenty in these pages about how we cope with root canals and chemotherapy, disappointment and dread. Sharot presents this evolutionary scenario: “an ability to imagine the future had to develop side by side with positive biases. The knowledge of death had to emerge at the same time as its irrational denial…It is this coupling—conscious prospection and optimism—that underlies the extraordinary achievements of the human species.” Otherwise, considering the future would be paralyzing. The author circulates through much of the optimism/pessimism map, touching down on the importance of control, relativity and anticipation. What is most stunning, however, are the ways in which optimism not only evokes new behavior in the individual (optimistic heart-attack victim modeling healthy new behavior), but helps deliver the irrationally expected goods (Joe Namath guaranteeing victory in Super Bowl III).

 

Pub Date: June 21, 2011

ISBN: 978-0-307-37848-4

Page Count: 272

Publisher: Pantheon

Review Posted Online: April 18, 2011

Kirkus Reviews Issue: May 1, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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THE LAWS OF HUMAN NATURE

The Stoics did much better with the much shorter Enchiridion.

A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.

Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”

The Stoics did much better with the much shorter Enchiridion.

Pub Date: Oct. 23, 2018

ISBN: 978-0-525-42814-5

Page Count: 580

Publisher: Viking

Review Posted Online: July 30, 2018

Kirkus Reviews Issue: Aug. 15, 2018

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