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LIGHTS OUT

PRIDE, DELUSION, AND THE FALL OF GENERAL ELECTRIC

An overlong survey that may interest business students as a case study.

Two Wall Street Journal reporters expand years of their newspaper coverage into a detailed book about the decline of General Electric due in large part to management incompetence, greed, and dishonesty.

Founded in Schenectady, New York, in 1892, General Electric eventually grew into one of the world’s largest corporations, selling products and services with sterling reputations, developing a loyal workforce, training managers who earned renown (especially Jack Welch), and providing reliable investments for stockholders. Examining what went wrong during the past two decades, Gryta and Mann focus mostly on CEO Jeff Immelt and his successor, John Flannery. During their stewardships, GE stock prices and number of employees dropped significantly. At times, financial disaster seemed imminent, as the corporation sold many of its electricity-related assets to raise cash. When Flannery arrived in 2017, the company was fighting “dysfunction tending toward chaos and a confrontation with the past that was mere weeks from spilling into public view. Beneath the placid surface, GE was in total disarray.” The authors attempt to place the demise in a larger context by noting that for many decades, GE served as a model of excellent management for countless other corporations. This leads the authors to wonder about the viability of many other seemingly healthy corporations. Often, the authors’ exploration of the bigger picture falls victim to the excruciatingly detailed saga of GE. Readers without a direct connection to the corporation—e.g., current or former employees, outside corporate analysts, and investors—will be tempted to skim the parts of the narrative about the dizzying maneuvering inside the corporate suites. The authors’ knowledgeable reporting is mostly top-down, as they rarely focus on lower-level employees. They analyze Immelt from a variety of angles, and while he certainly emerges as a complex figure, the authors struggle to make him compelling as a protagonist. The book would have been more engaging if shortened by nearly 100 pages.

An overlong survey that may interest business students as a case study.

Pub Date: July 21, 2020

ISBN: 978-0-358-25041-8

Page Count: 368

Publisher: Houghton Mifflin Harcourt

Review Posted Online: Feb. 8, 2020

Kirkus Reviews Issue: March 1, 2020

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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#GIRLBOSS

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection...

A Dumpster diver–turned-CEO details her rise to success and her business philosophy.

In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune. Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay. Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words. The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.

Pub Date: May 6, 2014

ISBN: 978-0-399-16927-4

Page Count: 256

Publisher: Portfolio

Review Posted Online: June 22, 2014

Kirkus Reviews Issue: July 15, 2014

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