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THE DATA DETECTIVE

TEN EASY RULES TO MAKE SENSE OF STATISTICS

An entertainment for numerate readers and a user-friendly introduction to statistics for beginners.

“Understanding causation is tough even with good statistics, but hopeless without them.” British economist and historian Harford crunches the numbers and finds us gullible—but corrigible.

Regarding the 1954 bestseller How To Lie With Statistics, Harford finds it overly cynical: “What does it say about statistics—and about us—that the most successful book on the subject is, from cover to cover, a warning about misinformation?” It’s a pregnant question, because of course people lie with numbers; indeed, the very author of that earlier book was pressed into service by the tobacco industry to prove that there was no link between smoking and cancer. Thankfully, notes Harford, British medical researchers worked out the smoking numbers for themselves, with the result that “doctors became the first identifiable social group in the UK to give up smoking in large numbers.” (This was years before the Surgeon General’s report in the U.S.) As the author rightly notes, there’s no reason to mistrust numbers, but we must interrogate them better, adopting the hopeful, forward vision of those researchers in the place of industry flunkies. True, there are all kinds of ways in which even the best prepared of us can overlook the truth that the numbers reveal. There’s a wishful-thinking bias called “motivated reasoning,” as well as the “powerful illusion” of “naive realism” by which we project our thinking onto the world and wonder why it doesn’t behave according to our rules. Harford also delves into “premature enumeration,” where we look at the numbers without quite understanding the questions we’re asking of them. Defending the process of polling and decrying the totalitarian habit of certain politicians to invent their own numbers, Harford lays out 10 commandments of examining statistics—e.g., ask tough questions about the data, be aware that something may be missing—along with a worthy “golden rule” : “Be curious.”

An entertainment for numerate readers and a user-friendly introduction to statistics for beginners.

Pub Date: Feb. 2, 2021

ISBN: 978-0-593-08459-5

Page Count: 336

Publisher: Riverhead

Review Posted Online: Nov. 10, 2020

Kirkus Reviews Issue: Dec. 1, 2020

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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