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THE HAPPINESS INDUSTRY

HOW THE GOVERNMENT AND BIG BUSINESS SOLD US WELL-BEING

Skillfully written intellectual entertainment—prime fodder for postmodern psychologists and New-Age thinkers alike.

Durable reportage on governmental and commercial attempts to influence and propagate national well-being.

British sociologist and political economist Davies (The Limits of Neoliberalism: Authority, Sovereignty and the Logic of Competition, 2014) scrutinizes an increasingly desirous yet elusive commodity: human happiness. He asserts that proof of well-being lies in scientifically measured studies with verifiable data, not with advertisers and pharmaceutical companies “watching, incentivizing, prodding, optimizing and pre-empting us psychologically.” The author profiles 18th-century philosopher Jeremy Bentham and discusses how his doctrine of utilitarianism might also be applied to modern theories of individual happiness. Davies believes a race has begun to discover and ultimately develop what motivates human psychology in order to apply methods of achieving contentment across a broad spectrum of societies. Spurred on by capitalism and strategically manipulated technology, influential corporate tastemakers have long sought to tap into (and capitalize on) the secrets of personal happiness by way of behavioral economics, advertising, and the often ethically dicey involuntary monitoring and calibration of human satisfaction. A section on how happiness quotients are actually measured—whether through a smile, a pulse rate, or a particularly impulsive purchase—makes for contemplative reading. Through neuroscientific research studies addressing everything from workplace satisfaction to the depression epidemic, Davies shares a wealth of relevant information that points to the vast marketing potential of commercializing the concept and achievement of universal human bliss and the “limitless pursuit of self-optimization.” Also significant is whether personal contentment can be bought, sold, managed, and manipulated via the global economic marketplace. If it hasn’t happened already, Davies writes, governmental and corporate entities are hard at work converting the concept of happiness into a “measurable, visible, improvable entity.”

Skillfully written intellectual entertainment—prime fodder for postmodern psychologists and New-Age thinkers alike.

Pub Date: May 12, 2015

ISBN: 978-1-78168-845-8

Page Count: 320

Publisher: Verso

Review Posted Online: Feb. 15, 2015

Kirkus Reviews Issue: March 1, 2015

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A PEOPLE'S HISTORY OF THE UNITED STATES

For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.

Pub Date: Jan. 1, 1979

ISBN: 0061965588

Page Count: 772

Publisher: Harper & Row

Review Posted Online: May 26, 2012

Kirkus Reviews Issue: Jan. 1, 1979

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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