THE WISDOM OF THE BULLFROG

A collection of encouraging advice from the former commander of U.S. Special Operations Forces.

Books teaching leadership are typically thin, inspirational, packed with pithy anecdotes, and have—this being an overpopulated genre—a memorable yet gimmicky title (How To Win Friends and Influence People, Think Like a Horse, The Leadership Secrets of Genghis Khan, etc.). This one fits the bill. As he shows, McRaven is the bullfrog, “the longest-serving frogman and Navy SEAL on active duty.” The bestselling author of Make Your Bed, Sea Stories, and The Hero Code, McRaven begins by warning that good leadership is difficult but not complicated. “In its simplest form,” he writes, “leadership is ‘accomplishing a task with the people and resources you have while maintaining the integrity of your institution.’ A good leader knows both how to inspire the men and women that work for them and how to manage the people and resources necessary to complete the task. But leadership is not just about getting the job done. It is also about maintaining or advancing the reputation of your institution.” It’s a reasonable but hardly groundbreaking, repetitious definition. Each chapter begins with a pithy quote (“A Shepherd Should Smell Like His Sheep”) followed by an incident from military history that illustrates how to get the job done or an anecdote from the author’s life that recounts a slip-up, after which he learned an important lesson. All end with three succinct rules summarizing the lesson—e.g., “A. Have a vision that says what you are doing….B. Have a strategy that tells how you are going to do it….C. Have a plan that shows who is responsible.” Although mostly directed at the business community, McRaven’s knowledge owes a great deal to his military background—“Run to the sound of the guns,” “no plan survives first contact with the enemy”—but few readers will miss his points because they have been made so often by other writers.

Sensible yet overly familiar advice for potential leaders.