Vivek Ramaswamy, the businessman and author of Woke, Inc.: Inside Corporate America’s Social Justice Scam, is seeking the Republican nomination for president, the New York Times reports.

Ramaswamy is the founder of Roivant Sciences, a healthcare company, and the co-founder of Strive Asset Management. He is known for his opposition to the modern social justice movement, including critical race theory and what he calls the “Church of Diversity.”

In 2021, he published Woke, Inc., which criticizes “stakeholder capitalism” and corporations’ attempts to engage with social justice issues. A critic for Kirkus called the book “a wounded right-wing yelp against companies that make moral as well as commercial decisions.” Last September, he published a follow-up, Nation of Victims: Identity Politics, the Death of Merit, and the Path Back to Excellence.

In a video posted on his Twitter account, Ramaswamy says, “We hunger to be part of something bigger than ourselves, yet we cannot even answer the question of what it means to be an American. Today, the woke left preys on that vacuum. They tell you that your race, your gender, and your sexual orientation govern who you are, what you can achieve, and what you’re allowed to think.”

Ramaswamy told the Times that he opposed “Covidism” and “climatism,” which he described as “prioritizing the goal of containing climate change at all costs.” He also described “transgenderism” as a “secular religion,” but then said he misspoke, and meant to say “gender ideology.”

Ramaswamy joins two other major GOP candidates for the presidency in 2024: former President Donald Trump and Nikki Haley, the former South Carolina governor and U.S. ambassador to the United Nations.

Michael Schaub, a journalist and regular contributor to NPR, lives near Austin, Texas.