A monthlong campaign to raise money for America’s independent bookstores has raised more than $1.2 million.
The American Booksellers Association (ABA) announced that the #SaveIndieBookstores campaign, which got its start with a $500,000 donation from author James Patterson, raised $1,239,595 from more than 1,800 donors in 34 days.
The fundraising campaign was supported by Patterson, the ABA and the Book Industry Charitable Foundation (Binc).
Binc executive director Pam French praised the campaign’s “extremely hard-working volunteers, the ABA team, Binc staff, and countless book-lovers from all over the country and even the world.”
“Their individual efforts came together in a campaign the scale of which we have never seen before at Binc,” French said. “Everyone’s collective efforts mean that hundreds of indie bookshops across the country will be getting emergency disaster assistance that they would not otherwise have received.”
Other authors who promoted the campaign included Stephen King and John Grisham, Shannon Hale, and Isaac Fitzgerald, who hosted a “tweet-a-thon” to raise money for the appeal.
“Well, this is rad as hell,” Fitzgerald tweeted after the campaign ended. “HUGE congrats to everyone who worked so tirelessly to make this happen.”
Well, this is rad as hell. Over 1,800 people rallied together to raise $1,239,595.00 for the @ABAbook + @BincFoundation's #SaveIndieBookstores campaign. HUGE congrats to everyone who worked so tirelessly to make this happen. 💎✨
— Isaac Fitzgerald🤞🏻🖤 (@IsaacFitzgerald) May 6, 2020
You can learn more here: https://t.co/nsBogb76Tl pic.twitter.com/maChpbNoPf
City Lights Bookstore in San Francisco also celebrated the success of the campaign, but noted that booksellers will still need your support in the After Times.
“And we’ll all need your support in the future AFTER the lockdown is over while social-distancing protocols are still being practiced,” the bookstore’s account wrote on Twitter. “It’s gonna be very creative times.”
Michael Schaub is a Texas-based journalist and regular contributor to NPR.