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TED TALKS

THE OFFICIAL TED GUIDE TO PUBLIC SPEAKING

A handy guide for novice and moderately experienced speakers, once you’ve dodged the TED boosterism.

The head honcho of the much-watched (and oft-satirized) TED Talks shares how he gets the best out of speakers.

Martin Luther King Jr.’s “I Have a Dream” speech, writes Anderson, clocked in at 17 minutes, 40 seconds: just a hair under the 18 minutes allotted to speakers at the TED Conference, a group that’s included high-wattage thinkers like Bill Gates, Andrew Solomon, and Steven Pinker. The King comparison is apt, since Anderson writes with a preacher’s enthusiasm and messianic demeanor about the virtues of TED Talks and about why you might want to master the skills involved in presenting one. From appropriate dress to calming your nerves to revising to pacing, the bulk of the book is filled with tips. Hone the “throughline” of your talk—its (usually counterintuitive) point—into 15 words. Own your vulnerability and express it onstage. Emphasize parable and metaphor in your storytelling. Avoid bombarding people with slides, especially ones with lots of bullet points (“bullets belong in The Godfather”). Avoid airy expressions of gratitude when you start and finish, and focus instead on more earthbound questions and assertions that stoke curiosity. Anderson provides examples from the TED vault to bolster his points, mentioning speaker shipwrecks anonymously and calling out particularly surprising and successful ones by name—he refers a few times to Monica Lewinsky’s 2015 talk as an example of intense preparation, fending off fear, and telling a story that resonates. The author’s exhortations to constantly revise, rehearse, and rethink your story are all unimpeachably practical. (Indeed, the book unintentionally doubles as a helpful writing guide.) So it’s disappointing that the closing chapters devolve into a TED history lesson and overenthusiastic cheerleading about the organization’s world-changing powers—an oddly soft conclusion from a writer who demands we stick the landing.

A handy guide for novice and moderately experienced speakers, once you’ve dodged the TED boosterism.

Pub Date: May 3, 2016

ISBN: 978-0-544-63449-7

Page Count: 288

Publisher: Houghton Mifflin Harcourt

Review Posted Online: March 27, 2016

Kirkus Reviews Issue: April 15, 2016

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MASTERY

Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should...

Greene (The 33 Strategies of War, 2007, etc.) believes that genius can be learned if we pay attention and reject social conformity.

The author suggests that our emergence as a species with stereoscopic, frontal vision and sophisticated hand-eye coordination gave us an advantage over earlier humans and primates because it allowed us to contemplate a situation and ponder alternatives for action. This, along with the advantages conferred by mirror neurons, which allow us to intuit what others may be thinking, contributed to our ability to learn, pass on inventions to future generations and improve our problem-solving ability. Throughout most of human history, we were hunter-gatherers, and our brains are engineered accordingly. The author has a jaundiced view of our modern technological society, which, he writes, encourages quick, rash judgments. We fail to spend the time needed to develop thorough mastery of a subject. Greene writes that every human is “born unique,” with specific potential that we can develop if we listen to our inner voice. He offers many interesting but tendentious examples to illustrate his theory, including Einstein, Darwin, Mozart and Temple Grandin. In the case of Darwin, Greene ignores the formative intellectual influences that shaped his thought, including the discovery of geological evolution with which he was familiar before his famous voyage. The author uses Grandin's struggle to overcome autistic social handicaps as a model for the necessity for everyone to create a deceptive social mask.

Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should beware of the author's quirky, sometimes misleading brush-stroke characterizations.

Pub Date: Nov. 13, 2012

ISBN: 978-0-670-02496-4

Page Count: 320

Publisher: Viking

Review Posted Online: Sept. 12, 2012

Kirkus Reviews Issue: Oct. 1, 2012

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BRAVE ENOUGH

These platitudes need perspective; better to buy the books they came from.

A lightweight collection of self-help snippets from the bestselling author.

What makes a quote a quote? Does it have to be quoted by someone other than the original author? Apparently not, if we take Strayed’s collection of truisms as an example. The well-known memoirist (Wild), novelist (Torch), and radio-show host (“Dear Sugar”) pulls lines from her previous pages and delivers them one at a time in this small, gift-sized book. No excerpt exceeds one page in length, and some are only one line long. Strayed doesn’t reference the books she’s drawing from, so the quotes stand without context and are strung together without apparent attention to structure or narrative flow. Thus, we move back and forth from first-person tales from the Pacific Crest Trail to conversational tidbits to meditations on grief. Some are astoundingly simple, such as Strayed’s declaration that “Love is the feeling we have for those we care deeply about and hold in high regard.” Others call on the author’s unique observations—people who regret what they haven’t done, she writes, end up “mingy, addled, shrink-wrapped versions” of themselves—and offer a reward for wading through obvious advice like “Trust your gut.” Other quotes sound familiar—not necessarily because you’ve read Strayed’s other work, but likely due to the influence of other authors on her writing. When she writes about blooming into your own authenticity, for instance, one is immediately reminded of Anaïs Nin: "And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” Strayed’s true blossoming happens in her longer works; while this collection might brighten someone’s day—and is sure to sell plenty of copies during the holidays—it’s no substitute for the real thing.

These platitudes need perspective; better to buy the books they came from.

Pub Date: Nov. 1, 2015

ISBN: 978-1-101-946909

Page Count: 160

Publisher: Knopf

Review Posted Online: Aug. 15, 2015

Kirkus Reviews Issue: Sept. 1, 2015

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