Intensive, exemplary reportage on a controversial industry cloaked in scandal.
A deep investigative dive into the electronic cigarette behemoth.
In this riveting exposé, Time health and science journalist Ducharme chronicles the history and problematic future of Juul, which quickly rose to prominence after a series of missteps. She profiles friends and former smokers James Monsees and Adam Bowen, who, during a 2005 Stanford product-design program, sought to develop an alternative to traditional tobacco-burning cigarettes. Focusing on harm reduction, they positioned their prototype as a way to “improve the lives of adult smokers” by helping them transition to the supposed safety of vaporizing pens, which heat a liquid but avoid combustion. Piggybacking on lessons from earlier, less-successful vaping devices, Monsees and Bowen, aided by Japanese investors, laid the groundwork for a successful venture—but not without a host of problems that did not go unnoticed by the Food and Drug Administration and would reemerge later to cloud their success. With briskly paced writing, Ducharme details the “buzz-testing” conducted by Juul employees to gauge the addictive potency of the nicotine formulations in the vape pods and how the “cool kids”–friendly product marketing campaign became “the company’s religion.” As the author writes, "more news stories suggested that Juul had torn a page from the Big Tobacco playbook and purposely hooked teenage customers for profit." By 2015, Juul vaporizers were widespread, and the company started to record significant profits. However, when reports of underage users emerged, Juul dispatched representatives to schools to warn about the dangers of nicotine, “sprinkling in references to how safe Juul was and how it was going to get FDA approval any day now.” Juul then partnered with big tobacco corporation Altria, and the emergence of a mysterious pulmonary illness ignited anti-vaping activists and public health watchdogs. In the wake of hundreds of lawsuits set to hit courtrooms in 2022, both Monsees and Bowen have “abandoned ship.” Based on dozens of interviews with former employees, investors, doctors, and researchers, this well-rounded journalistic narrative is consistently informative and alarming.
Intensive, exemplary reportage on a controversial industry cloaked in scandal.Pub Date: May 25, 2021
ISBN: 978-1-250-77753-9
Page Count: 336
Publisher: Henry Holt
Review Posted Online: April 13, 2021
Kirkus Reviews Issue: May 1, 2021
An important dialogue at a fraught time, emphasizing mutual candor, curiosity, and respect.
Two bestselling authors engage in an enlightening back-and-forth about Jewishness and antisemitism.
Acho, author of Uncomfortable Conversations With a Black Man, and Tishby, author of Israel: A Simple Guide to the Most Misunderstood Country on Earth, discuss many of the searing issues for Jews today, delving into whether Jewishness is a religion, culture, ethnicity, or community—or all of the above. As Tishby points out, unlike in Christianity, one can be comfortably atheist and still be considered a Jew. She defines Judaism as a “big tent” religion with four main elements: religion, peoplehood, nationhood, and the idea of tikkun olam (“repairing the world through our actions”). She addresses candidly the hurtful stereotypes about Jews (that they are rich and powerful) that Acho grew up with in Dallas and how Jews internalize these antisemitic judgments. Moreover, Tishby notes, “it is literally impossible to be Jewish and not have any connection with Israel, and I’m not talking about borders or a dot on the map. Judaism…is an indigenous religion.” Acho wonders if one can legitimately criticize “Jewish people and their ideologies” without being antisemitic, and Tishby offers ways to check whether one’s criticism of Jews or Zionism is antisemitic or factually straightforward. The authors also touch on the deteriorating relationship between Black and Jewish Americans, despite their historically close alliance during the civil rights era. “As long as Jewish people get to benefit from appearing white while Black people have to suffer for being Black, there will always be resentment,” notes Acho. “Because the same thing that grants you all access—your skin color—is what grants us pain and punishment in perpetuity.” Finally, the authors underscore the importance of being mutual allies, and they conclude with helpful indexes on vernacular terms and customs.
An important dialogue at a fraught time, emphasizing mutual candor, curiosity, and respect.Pub Date: April 30, 2024
ISBN: 9781668057858
Page Count: 256
Publisher: Simon Element
Review Posted Online: March 13, 2024
Kirkus Reviews Issue: April 15, 2024
BOOK REVIEW
BOOK REVIEW
BOOK REVIEW
A welcome call to grow up and cut out the whining.
The New York Times columnist serves up a cogent argument for shelving the grudge and sucking it up.
In 1976, Tom Wolfe described the “me decade” as a pit of mindless narcissism. A half century later, Bruni, author of Born Round and other bestselling books, calls for a renaming: “‘Me Turning Point’ would have been more accurate, because the period of time since has been a nonstop me jamboree.” Our present cultural situation, he notes, is marked by constant grievance and endless grasping. The ensuing blame game has its pros. Donald Trump, he notes, “became a victor by playing the victim, and his most impassioned oratory, such as it was, focused not on the good that he could do for others but on the bad supposedly done to him.” Bruni is an unabashed liberal, and while he places most of the worst behavior on the right—he opens with Sean Hannity’s bleating lie that the Biden administration was diverting scarce baby formula from needy Americans to illegal immigrants—he also allows that the left side of the aisle has committed its share of whining. A case in point: the silencing of a professor for showing an image of Mohammed to art students, neither religiously proscribed nor done without ample warning, but complained about by self-appointed student censors. Still, “not all grievances are created equal,” he writes. “There is January 6, 2021, and there is everything else. Attempts by leaders on the right to minimize what happened that day and lump it together with protests on the left are as ludicrous as they are dangerous.” Whether from left or right, Bruni calls for a dose of humility on the part of all: “an amalgam of kindness, openness, and silliness might be an effective solvent for grievance.”
A welcome call to grow up and cut out the whining.Pub Date: April 30, 2024
ISBN: 9781668016435
Page Count: 288
Publisher: Avid Reader Press
Review Posted Online: Feb. 24, 2024
Kirkus Reviews Issue: April 1, 2024
© Copyright 2024 Kirkus Media LLC. All Rights Reserved.
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